AVA Media, the web studio I ran in high school

AVA completed more than 50 projects and grossed over $30,000. Its client row included solo.to, LYNKcards and Chickita, alongside two of my own later ventures, Digital Enterprise and Swire.

For a studio that sells websites, its own site is the proof. I built avamedia.vn on WordPress around one claim, that we build the online presence of small businesses, charities and nonprofits. The headline types out a different kind of client in turn.

Straight under the hero sits the case in three numbers, 50+ projects completed, a 98.1% client satisfaction rate and 1.4M combined users reached. Then the client logos, then the offer.

The rest of the site was organized around who the client was, not what we sold. Services split into businesses, education, nonprofits and charities, and the footer listed our partnerships with Digital Enterprise and i-IVY Education.

The design stayed black and white throughout, with the numbers and the client logos doing the talking.

The site said we make anything. If a project fell outside what we did well, we outsourced it to local partners, passed it on at a 2% markup, and said so on the homepage. The closing line set the tone, no sales, no delays.

We also put 15% of profits toward planting trees to offset the emissions of our servers, and reported 6,300 kg of CO2 removed.

The site let clients make the case.

Another wrote about delivery.

A third wrote about results.

AVA was where I learned to scope a project, price it and deliver it for someone else, before I had built a product of my own. It wound down in 2022.

In 2026 I redesigned AVA Media, built in Claude Code, to show how I would run the studio now. All content is placeholder.

The homepage keeps the numbers up front, the same instinct as the 2022 site, and promises one fixed quote and one shared tracker.

The work is filterable by the kind of client, small business, nonprofit, charity or app, the same split the old services list used. Any project opens to its scope, timeline and result.

Pricing follows the old rule of being plain about the price. Pick who you are, a small business or a nonprofit, then a package and add-ons, and the quote is the invoice. Partner work is still billed at cost plus 2%.

And a small builder lets a client assemble a page from blocks, switch theme and device, and publish, while a tracker beside it shows where the project stands. It turns the studio from a service you wait on into a product you can see.