ShoSoft AI
Venue and event management software. I lead the AI work, onboarding, the app and the marketing site.
At ShoSoft I lead the AI work. ShoSoft makes software for independent venues that run 30 to 300 events a year. It began as the in-house tool at one event venue in downtown LA.
Where I started
When I joined, the product was mostly forms and tables and the brief was "add AI". I narrowed it to one question. Which part of a venue manager's week do they dread? The answer kept coming back to setup. A new venue spends days typing in spaces, prices and vendors before the software does anything for them.
Onboarding that reads your venue
So the first thing I built reads it for them. Paste your website or drop in your venue handbook, and ShoSoft pulls out spaces, inventory, vendors and contacts.
The decision I spent the most time on was what it should not do. It keeps only what it can trace back to a source, and every field shows up as found or missing in the real settings screens. A wrong square footage is worse than a blank one, because nobody double checks a field that already looks filled in. On a real venue it read 10 pages in about 7 seconds and found all 10 spaces.
The site and the app
The marketing site showed mockups of a product that already existed. I rebuilt it around live app screens and put all 120 pages on one component system the team edits without me. The new site is live at shosoft.ai.
In the app I held one rule. Change how it looks and feels without touching the API or the data, so the engineers never had to review a migration. One typeface, no shadows, real charts, and a Cmd+K search. The first load got 54% lighter.
